Marketing Options

There is a difference between marketing and advertising:

• Marketing is finding a buyer for your home.
• Advertising is paid media space.

Tommy's Offer You An Integrated Marketing Strategy

Our focus is on delivering the "Biggest bang for your buck" - we will always recommend the most cost effective means available.

We hit the ground running - we will always have access to pre-qualified purchasers in all price ranges.

Some of our Marketing tools include:

• Buyer's Log - database of pre-qualified buyers.
• Caravan - all our agents see your home.
• For Sale signs - the silent salesman.
• Tommy's Lifestyle Magazine - Wellington's authority on Real Estate.
• Open homes - picks up inactive buyers.
• Internet - picks up remote buyers.
• The Dominion Post - topical media.
• Neighbourhood Flyers - locals buy locally, or often they have friends wanting to buy in their neighbourhood.

A few key considerations when planning your property marketing:

• Set an advertising budget to suit the level of exposure required.
• As a guide, allowing 0.25% to 0.5% of the home's value towards the marketing campaign is reasonable.
• Be wary of free advertising!
• Insist on seeing the advertising schedule and copy prior to placement.

Looking at Selling?

Request a FREE Market Appraisal!