Marketing Options

There is a difference between marketing and advertising:

  • Marketing is finding a buyer for your home.
  • Advertising is paid media space.

 

Tommy's Offer You An Integrated Marketing Strategy

Our focus is on delivering the "Biggest bang for your buck" - we will always recommend the most cost effective means available.

We hit the ground running - we will always have access to pre-qualified purchasers in all price ranges.

 

Some of our Marketing tools include:

  • Buyer's Log - database of pre-qualified buyers.
  • Caravan - all our agents see your home.
  • For Sale signs - the silent salesman.
  • Tommy's Lifestyle Magazine - Wellington's authority on Real Estate.
  • Open homes - picks up inactive buyers.
  • Internet - picks up remote buyers.
  • The Dominion Post - topical media.
  • Neighbourhood Flyers - locals buy locally, or often they have friends wanting to buy in their neighbourhood.

 

A few key considerations when planning your property marketing:

  • Set an advertising budget to suit the level of exposure required.
  • As a guide, allowing 0.25% to 0.5% of the home's value towards the marketing campaign is reasonable.
  • Be wary of free advertising!
  • Insist on seeing the advertising schedule and copy prior to placement.

 

Looking at Selling?

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Selling with Tommy's

Why Choose Tommy's

Marketing Options

Selling Tips

Method of Sale

"Tommy's website will be inherently useful in terms of finding your next property however we cannot stress enough the value of building a working relationship with one of our salespeople.  Click here for our sales team."

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