Marketing Options

There is a difference between marketing and advertising:

  • Marketing is finding a buyer for your home.
  • Advertising is paid media space.

 

Tommy's Offer You An Integrated Marketing Strategy

Our focus is on delivering the "Biggest bang for your buck" - we will always recommend the most cost effective means available.

We hit the ground running - we will always have access to pre-qualified purchasers in all price ranges.

 

Some of our Marketing tools include:

  • Buyer's Log - database of pre-qualified buyers.
  • Caravan - all our agents see your home.
  • For Sale signs - the silent salesman.
  • Tommy's Lifestyle Magazine - Wellington's authority on Real Estate.
  • Open homes - picks up inactive buyers.
  • Internet - picks up remote buyers.
  • The Dominion Post - topical media.
  • Neighbourhood Flyers - locals buy locally, or often they have friends wanting to buy in their neighbourhood.

 

A few key considerations when planning your property marketing:

  • Set an advertising budget to suit the level of exposure required.
  • As a guide, allowing 0.25% to 0.5% of the home's value towards the marketing campaign is reasonable.
  • Be wary of free advertising!
  • Insist on seeing the advertising schedule and copy prior to placement.

 

Looking at Selling?

Request a FREE Market Appraisal!